The Other Side of Animation 98: The Emoji Movie Review

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(If you like what you see, you can go to camseyeview.biz to see more of my work on video game reviews, editorials, lists, Kickstarters, developer interviews, and review/talk about animated films. If you would like, consider contributing to my Patreon at patreon.com. It would help support my work, and keeps the website up. Thanks for checking out my work, and I hope you like this review!)

 

Every year, we always hear the loud wails and haunted screams that cinema is dead. It just so happens that in 2017, with Sony Pictures Animation’s The Emoji Movie, it just got too loud to ignore. The film is directed by Tony Leondis, a story artist and director. He worked on films like The Prince of Egypt, The Road to El Dorado, Kronk’s New Groove, Home on the Range, and directed Lilo & Stitch 2: Stitch Has a GlitchIgor, and Kung Fu Panda: Secret of the Masters. For some reason, out of all the years of movies made, The Emoji Movie just drove people up a wall. It came out a few weeks ago, and instantaneously, it was labeled as the worst movie of all time, the death of cinema, people were saying and demanding that Sony Pictures of Animation should be shut down, and you get the idea. Even though we made it through years that had Movie 43, Jack & Jill, Pixels, Gods of Egypt, 50 Shades of Grey, 50 Shades of Black, Meet the Blacks, Legend of Hercules, Saving Christmas, Troll 2, North, and so on, The Emoji Movie is the one that broke the camel’s back. Listen, it’s not a good movie, but people are overreacting and going into hyperbole territory to get clicks and views. Why would I say that if I just admitted that it was not a good movie? Well, let’s pick your favorite emoji and send that text.

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The entire story takes place inside one teen’s phone, as we enter the world of Textopolis, a city where all the emojis live. We focus on one in particular emoji named Gene, voiced by T.J. Miller. He is a “meh” emoji, who has a bit of a problem. He can’t simply be a “meh”, and has too many emotions to count! After a failed first day on the job, Gene wants to find a way to fix himself by hacking the code to solve his problem. He gets the help of a high-five emoji, voiced by James Corden, and a hacker emoji named Jailbreak, voiced by Anna Faris. Hopefully, they can get past the dastardly grasp of Smiler, a creepy smile emoji voiced by Maya Rudolph. Can Gene fix himself and somehow help the teen out in a real world problem of getting to know a girl?

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The biggest problem about talking about this film is while it will not affect the actual rating of this film, I have to talk about the overwhelming clickbait/hyperbolic backlash this film has gotten. People call it the worst movie of the year, the worst movie of all time, and the film that is what’s wrong with cinema. It’s not because I’m going to be defending this film as something good. It’s not a good movie by any stretches of the imagination, and is definitely on the lower end of my best to worst animated films of 2017, but people need to really stop acting like this is the film that’s going to kill cinema. Like I said above, people are using clickbait and hyperbolic opinions of this movie to get views, clicks, and whatever, and making it out to be a worse movie than it actually is. If there was a film that made the cinema industry actually halt in their tracks, then we have pretty much survived hundreds of extinctions after every time some knucklehead said, “this is the film that will kill the film industry”. It’s officially gotten to the point that if you are using hyperbole in your review or comment, I’m not going to take your opinion seriously. I know that sounds close-minded and very one-sided, but we live in a world where there are worse things going on every single day, and yet The Emoji Movie is apparently worth more of your anger than anything else. And to the people who want the studio that made this to shut down because they didn’t like it, or are stuck in a bad situation because of executive shenanigans, you have no right to say they should force 100s of people to lose their jobs because you don’t like their movie. It’s the most immature mentality that I have ever seen, and if you are that toxic about it, then you need to get a life.

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Let’s face honest 100% objective fact here, The Emoji Movie is not a good movie, but it’s the wrong kind of bad movie. It’s not the most super offensive thing with super hate-worthy characters and cheap straight-to-DVD quality animation. It’s not Norm of the North or Strange Magic levels of bad. Heck, I have seen movies that I enjoy that have way more repulsive elements to it like Belladonna of Sadness. It’s just boring bad. It’s a bad movie that doesn’t have a whole lot going for it, because the film itself feels like they had a base idea around what they wanted to do, but couldn’t or were not allowed to get past the “cynical cash grab” look and feel of the film. The universe this film takes place in is kind of confusing, since if you think about it, why are there emojis that have to be one emotion, while there are shrimp, elephant, and Christmas tree emojis that don’t coincide with a single personality? I mean, should they be deleted as well? Its world is not as clever that I think the writers are making it out to be. I don’t see other whimsical realms that our heroes go through, I just see the product placements that companies paid the most to have advertised in the film. It’s a universe with no real soul or identity to it. A bland world is one thing, but what about the three leads? Well, despite having good actors behind them, there is nothing really all that interesting about them. Gene is your generic lead who thinks being unique isn’t a good thing. James Corden, while super entertaining in other forms of media, has no real character with the high-five emoji, since all he does is try to spew a joke every 30 seconds. Jailbreak is obviously trying to be like the female lead from The LEGO Movie, but has none of the charm of said character. I also kind of love the horrible implication in this universe that if you stand out in this world, you deserve to die. What about the human characters? Yeah, couldn’t really get hooked on them either. They don’t act like real kids, but that, “I’m trying to make this kid like the one you saw in Inside Out, but not understanding that the girl in Inside Out was a complex character.” I also found a lot of the celebrity casting distracting, like Patrick Stewart as the poop emoji. Like, I get there is a bit of that niche-style appeal of, “oh tee hee, this wildly acclaimed actor is voicing poop”, but outside of that, again, I only saw the celebrities, and not the characters.

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I feel like this movie would have been so much better with maybe more freedom to the writers to do something more complex, or go full-tilt cynical. Like, I could imagine this film being way more interesting if it was a cynical lashing out at the audience who the execs think would watch this movie. Go black comedy on the characters and such, and sneak in some legit good morals inside the cynical jokes and clever writing. What happened is that they probably got a set of writers who wanted to go full-tilt and go crazy, but either weren’t allowed to, or were not talented enough to do such a thing. You can see how this movie could have worked if it was aimed at a more general audience and not just one part of the movie-going audience. That’s why films like Inside Out and The LEGO Movie were so amazing, because they could talk to every part of the audience. They weren’t talking to one side, and ignoring the other. The Emoji Movie is just a generic film with generic writing and morals. It’s something we haven’t seen a hundred times over in other movies, and have done a better job at saying these messages.

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So, what’s actually good about this movie? Well, the animation is pretty solid. I know the designers on Twitter spoke highly about having fun working with the designs, and the characters move pretty well. Even the human characters look better than most DreamWorks movies. The designs might be basic, but emojis are generally very basic in terms of designs. At the very least, this movie has more theatrical-quality animation than a lot of animated films that get limited releases by Lionsgate. I also enjoyed Maya Rudolph as the villain. She was hugely entertaining as this psychotic smile emoji, and she definitely had fun with the role. I also liked Gene’s parents, who were played by Steven Wright and Jennifer Coolidge. Any time they were on screen, I at least got a chuckle out of their delivery of their lines. It’s not the perfect mix of casting and writing, like Lewis Black as Anger in Inside Out, but it’s ideal casting in terms of who should play the meh emoji. The one scene I thought was pretty cool was when Gene’s parents were inside the Instagram app. I liked the idea of going inside a photo and it brings you into that photo’s location and everything around them is still. It was a nice artistic moment that I can respect.

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In the end, everyone is overreacting to this, and ironically going to see it because of said hyperbole. We have had cash-grab films made every year, like Dragonball Z Evolution, Jem and the Holograms, Baywatch, and so on. If Hollywood didn’t crumble and fall after those films, then it won’t with this one. The Emoji Movie is just a forgettable and bland film. I was honestly bored watching the movie, and spent a lot of time thinking what I would have done to make it a better movie than simply just a cash-grab/advertisement movie. It wants to be so many other films, but fails to do anything those films did well. If you really want to see it, just wait to rent it. It’s making enough to make back its budget, and it will just underperform before it leaves theaters. It’s bad, but it’s not the worst, and no one at Sony Pictures Animation deserves to lose their jobs over it. Now, if you want to see a really cynically made movie, join me next time as we talk about Digimon The Movie. Thanks for reading! I hope you all enjoyed the article, and I will see you next time.

Rating: Lackluster!

2017 in Animation So Far

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(If you like what you see, you can go to camseyeview.biz to see more of my work on video game reviews, editorials, lists, Kickstarters, developer interviews, and review/talk about animated films. If you would like, consider contributing to my Patreon at patreon.com. It would help support my work, and keeps the website up. Thanks for checking out my work, and I hope you like this editorial!)

So, it’s been over half a year now for 2017, and it’s time to look back at the year so far. I thought it would be interesting, since I don’t really talk about all the big movies until I do my Worst to Best list for every year. I’ll be setting this up differently as well, with the execution of this article. I’ll be doing separate little segments for what were my favorites so far, the biggest surprises so far, the most average films so far, the biggest disappointments so far, and the worst. At the end, I’ll put down some films that I am looking forward to, and hopefully some films that will come out in the states in the near future.

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Best Animated Films (so far)

My Entire High School Sinking into the Sea: Trippy, unusual, darkly comedic, and the definition of pure visual LSD, this indie film is the best animated film I have seen this year. With a great voice cast, a fun sense of humor, and a unique experience, I can’t wait to buy this movie for my collection.

LEGO Batman Movie: While I respect the comments that it relies too much on Batman references, and it doesn’t have the full heart of the original film, I went in wanting this to be a fantastic film, and that is what I got. Outside of My Entire High School, I haven’t laughed so much or enjoyed a theater-going experience this year as much as I have enjoyed LEGO Batman. It’s clever, the characters are likable, and I was smiling like a fool from beginning to end. Yeah, I have my issues with the film, but it’s actually good, unlike a lot of films from 2017.

Ethel & Ernest: This is such a simple movie, but it’s so good. It’s nothing super grand, or some characters going on a big adventure, it’s just the life and times of Raymond Brigg’s parents. It feels like such a personal film, and the team that made the movie obviously cared very much about the book the film is based on. With wonderful performances, multiple touching moments, and gorgeous animation, I am impatiently waiting for this film to get a US release.

Ocean Waves: Finally, after what seems like a century, the US finally gets a legit release of the last Studio Ghibli film to be brought over. While it is disappointing that there is no English dub for this film, it definitely has a lot of elements that would have made it hard to translate to English. It’s also a slower-paced and more realistic film about teens growing up during high school. It has its flaws in terms of story pacing and characters, but I still loved watching it, and when it hit it out of the park, it really hit it out of the park.

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Biggest Surprises (so far)

Captain Underpants: Who knew a film everyone was dreading ended up one of the most fun movies of the year? With characters that have charm, great animation, and an obvious amount of passion and soul put into the end product, I was pleasantly surprised by this film. Not to say it doesn’t have its problems, but I had more fun watching this than most of the animated films from this year. It knew what it wanted to do, and I respect that.

 Justice League Dark: It’s no surprise that DC has had an amazing year in 2017, and kicked it off with a fun and more mature story of magic, demons, and the return of Matt Ryan as John Constantine. It’s a film that takes advantage of its situation, and while it does have some pacing problems because of the 70-minute runtime, it’s still a blast to watch, and actually see some charm in the drab DC universe.

Teen Titans: The Judas Contract: This is pretty much an apology letter for Justice League vs Teen Titans as everything that was so good about this movie should have been in the previous film. Everyone has ample screen-time, the action is good, and I don’t want to strangle any of the characters. The main villain is definitely weak, and there are some predictable story beats, but it’s so much better than I was thinking it was going to be. I’m glad I was surprised.

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Biggest Disappointments (so far)

Cars 3: You would think by the third film, they would know what to do with this cash cow of a franchise. While I was definitely more emotionally invested in this one, and love that they just retconned Cars 2, I wouldn’t call this a great animated film by any stretch of the imagination. It’s definitely more of a sport movie than the previous films, but there is a bit too much going on, and it doesn’t know how to pace itself. The villains were weak, and the ending had some elements that I would call shenanigans on, since they just leave it open to make another Cars movie. While not the worst Pixar film by any means, it’s a shame the film didn’t live up to the extremely false advertising.

Despicable Me 3: Second verse, same as the first. Despicable Me 3 was better in a lot of ways to the previous installments, but was hugely flawed. It once again had way too many plots going on, and none of them get enough time to be fleshed out. It results in a movie that can be entertaining, but completely hollow at the same time. I don’t know how many more films they can make with the current style before people just turn on them. At the very least, Trey Parker’s portrayal as the villain was super entertaining. I’ll have more to say when I review it in the future.

Blame!: Since CGI animation in anime already has a tainted reputation for low quality products, you would hope a film like Blame! could show how to do it well. Sadly, all that you get is a rather boring and sometimes fun sci-fi world builder. The characters are bland, and even the higher quality movements can’t hide the fact that CGI animation in anime can and will be distracting.

 Seoul Station: While not a terrible zombie movie, I have no urge to rewatch this film. It has its moments and its social commentary, but since this film is supposedly connected to the fan favorite Train to Busan, then I think it needs to be more than just where the zombie outbreak started.

Smurfs: The Lost Village: While the trailer for this gave off both a good and bad impression, I was still hopeful that this would be a pretty solid film. Sadly, what we got was a rather predictable and yet again boring film. There is just nothing there for kids or adults. It’s way better than the live-action films, but that’s not saying much for a film that’s not willing to take risks.

The Boss Baby: While I don’t hate this movie, it’s obvious they went with one gimmick and didn’t really do much else. Alec Baldwin is the best part of the movie, but that’s not enough for this film to be good. It has good animation, and I liked a lot of the lines and jokes, but everything else felt so hollow, and lacked substance. We are sadly getting a sequel for some reason, but hopefully, it can be a Madagascar situation where they get better with each sequel.

Sahara: Probably one of the most disappointing films to hit Netflix. I was thinking they got a French animation gem on their hands, but instead, they got a French dud. While the CGI animation is pretty solid, the colors are vibrant, and there are points where the film does slow down, it doesn’t make up for an annoying cast, an English dub that forced me to watch it in French, and a film that’s not really interesting to watch. It definitely could have been a lot better in terms of story and characters.

Rock Dog: This film went through so much political baloney, that it’s hard to really trash this film. It has no focus, tone is an inconsistent wreck, the animation isn’t theatrical quality, and the side characters are pointless. It’s a shame, since it’s not a cynical cash grab, and it tried to be earnest in its intentions. It just didn’t pan out, and all we got was a mediocre film.

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The Worst (So far)

The Emoji Movie: While I know this is everyone’s favorite punching bag, it’s just a forgettable bad movie, people! It’s not super offensive outside of the concept, but it’s not super amazing either. It’s probably the most forgettable bad animated movie of 2017, that got pushed into the limelight because people call it the death to cinema. I’m working on a review of it right now, and I’ll say this, calm down, people!

Leap!: Yes, technically, I should wait to talk about this film when it’s officially released, but on the other hand, since it’s already available in an English format, and The Weinstein Company is simply redubbing and recasting for no reason, I have a right to say this movie is still 100% terrible. It’s an enjoyable type of terrible, since some choices in terms of animation and plot points are insane, but it’s otherwise bland and really forgettable with a terrible sense of humor, and animation that can be rather creepy-looking. I’m sure this had good intentions behind it, and I can’t say it’s the worst movie I have seen this year, but it’s still something I never want to watch again, but I sadly have to, since if I want to be fully fair to this film, I need to watch The Weinstein version.

A Stork’s Journey: I don’t get why this film had to get a limited release. Was anyone asking for this badly animated film? Its mean-spirited characters, bad pacing, and predictable plot also bog down the experience. It has one little scene that works, but that’s about it. Just avoid at all cost.

Spark: a Space Tail: Unlike the film mentioned above, I found nothing redeemable, or enjoyable about this movie. Open Roads didn’t give this film a wide release, and is now considered one of the biggest bombs in the animation scene. Even with that distinction, it has horrible animation, terrible characters, boring action sequences, a bland story, and it has no real reason to exist. Not even Patrick Stewart could save this. Until I say otherwise, this is still the worst animated movie of 2017.

Well, that was a bummer way to end the list, how about we close the editorial up with some movies that are coming out this year that I’m excited for? And yes, a lot of them are GKids films.

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The Remaining Films I’m Looking Forward to Through 2017

Coco: While Cars 3 did not fully deliver, Coco will hopefully be the one Pixar film to be fully satisfying with its themes of Day of the Dead, family, and music with a great art style, and gorgeous animation.

Mary and the Witch’s Flower: GKids recently picked up the rights to this film, and I’m not really surprised. It’s got veteran Studio Ghibli members, and GKids has a great connection with the famed studio. The first movie from Studio Ponoc looks really promising with beautiful animation, awesome character designs, and just a huge amount of creativity. I think this could easily be an Oscar contender for Best Animated Feature.

The Breadwinner: Probably the other Oscar contender for Best Animated Feature is yet another GKids-distributed film, based on the famous book. Cartoon Saloon is once again on a roll with a touching story, great animation, and they are mixing it up this time with two different styles of animation. It looks great, and I trust anything these two companies, GKids and Cartoon Saloon will put out.

The LEGO Ninajgo Movie: Well, so far, the two LEGO Movies we got have been pretty fantastic, can’t see a reason why not to be excited for this one. It’s also nice to see it be a mostly action-focused film, since it seems like we can’t get an action anything in animation these days. While the recent trailer probably showed off too much in terms of jokes, I’m still looking forward to the next LEGO Movie.

The Girl Without Hands: While I’m sort of disappointed this one-man film is not coming to my neck of the woods, I will wait for a DVD release, since I really want to see this visually ambitious and mature animated film. I have talked about it a bit on an Animation Tidbit, so I won’t go into much detail there.

Birdboy: The Forgotten Children: I have talked about this dark animated film as well, so if you want to see more of my thoughts about this Spanish-animated film, you can go to the link I put above for The Girl Without Hands, but none the less, I am looking forward to see how this dark tale unfolds.

In This Corner of the World: A big Annecy Film Festival winner about a young girl as she grows up during World War II. It has a luscious watercolor art style, a vibe that feels similar to a Studio Ghibli film, and a sad, but endearing story.

Loving Vincent: Hey look, another film I talked about in an Animation Tidbit editorial. It’s a beautifully abstract film, with a lot of blood, sweat, tears, and tons and tons of paint put into the overall project. I can’t wait for this film to get a wider release in October.

That is it for now, let’s hope more amazing films come out, and I will make a new list in the New Year covering the worst to best of 2017!