(If you like what you see, you can go to camseyeview.biz to see more of my work on video game reviews, editorials, lists, Kickstarters, developer interviews, and review/talk about animated films. If you would like, consider contributing to my Patreon at patreon.com. It would help support my work, and keeps the website up. Thanks for checking out my work, and I hope you like this review!)
The big problem with making an animated film based on a property is that it can take a while to get it off the ground. While animated features can be easier to make cohesive in terms of everything looking like it belonged on screen, trends and popular brands come and go at lightning-fast speeds. Animation is a long process that usually takes up to three or four years (usually) to go into production and animate. That’s why it’s really odd to see films like The Angry Birds Movie, the upcoming Dora the Explorer movie, and Playmobil movie, because they haven’t been popular for years before their release. It’s also not easy to simply halt production. As you already spent a lot of money on the rights, talent, and animation, the investors and studios would love to see that product come to life. Rarely do you hear about an animated film getting halted mid-production and delayed to redo a year or two of work. Unfortunately, by the time your film based on the popular brand comes out, it could be years since anyone last talked about it or even knew about it. This is the situation that the UglyDolls movie finds itself in. Directed by Kelly Asbury of Shrek 2, Gnomeo & Juliet, Smurfs: The Lost Village, and Spirit: Stallion of the Cimarron fame, the movie based on the cult-favorite toy line has more of an interesting history behind It than anything else. Originally announced back in 2011, Illumination got the rights to make the feature, with Chris Meledandri to produce the film alongside the creators of the brand David Horvath and Sun-Min Kim also set to executive produce. Obviously, something happened to that relationship, as in 2015, the rights and production swapped to STX Entertainment, and the animation was being done by Reel FX Entertainment, the same studio behind The Book of Life, Rock Dog, Sherlock Gnomes, and the upcoming Scoob. What’s even crazier is that Robert Rodriguez is now the executive producer, and is behind the story of the film, and was set to direct. Obviously, Kelly Asbury took over, but Robert Rodriguez is still behind the story, and is executive producer alongside Jane Hartwell and Oren Aviv. With what I can tell, the original creators of UglyDolls are no longer attached as producers of this film. So, we have a film that has been in development for quite a long time, switched hands and directors a couple of times, based on a toy line that only had a cult fanbase, and, as of writing this review, is a critical and financial bomb. Yeah, let’s dive in!
UglyDolls follows our lead character Moxy, voiced by Kelly Clarkson. She is an Uglydoll that lives in a realm called Uglyville, a part of a world where rejected/”ugly” dolls are tossed. Moxy lives there with her friends Lucky Bat, voiced by Wang Leehom, Ugly Dog, voiced by Pitbull, Wage, voiced by Wanda Sykes, Babo, voiced by Gabriel Iglesias, and the town’s mayor Ox, voiced by Blake Shelton. Moxy’s dream is to find a human to live with, but is constantly told that humans are a myth. Of course, she and her friends decide to leave the town to find a new world. As they venture out of Uglyville, they find themselves in a place known as Perfection, a town where the “perfect” dolls end up to be with children. The leader of this place is a guy doll named Lou, voiced by Nick Jonas, that is pretty much going to tell you to your face that you aren’t perfect. Well, Moxy and her friends aren’t going to stand down, and are going to show that they are just as worthy of being with children as the regular dolls. Can they thwart Lou’s evil plan? Can they show that being yourself is great? Can this film actually make sense of its world and how it works?
That’s literally one of the biggest issues this film has. Due to its rushed development, the world-building of UglyDolls doesn’t make a lick of sense. It becomes confusing when they introduce a portal to the human world in Perfection. So, where does the portal go? Is it a single toy store? Is it linked to multiple stores? Do the humans know of this realm of living toys? Who made this factory? If the toys can go to and from the human world, where do they go for the portal? It seems like another run-through on the script was not in the favor of the writers, because a lot of this could have been fixed if they just went through the setting another time. Just take out the humans and let them be this world of living dolls. Granted, fixing the setting and premise wouldn’t have fixed the writing.
This has to be one of the most repetitive scripts that I have ever seen in an animated film. None of the jokes landed outside of one from the one-eyed unicorn, and the pacing of the script was essentially the same thing every single scene. They get a challenge thrown at them by Lou, everyone gives up, Moxy says they can’t give up, her friends doubt her, she pushes through, and then they make it through. It’s the same set-up for almost every scene. They do have a weak twist in the story, but no one in the audience cares, because it’s not subtly telegraphed. A lot of the film’s themes and morals are essentially “hit over your head” with the light touch of a wrecking ball crashing through a building. Outside of maybe Moxy and Lou, none of the other characters have a lot of personality to them. They really have one character trait, and that doesn’t equal having an identity. This might be because STX, in all of their wisdom, are making a TV series based on the film for Hulu, which I don’t even think is going to get made now. I don’t know why you would, because the movie is bombing, and I haven’t seen one truly positive review for it.
The lack of refinement bleeds into the voice work. This movie showcases the worst of celebrity voice casting. There are so many that you could easily just recast with voice actors who, while maybe not able to save the material they are given, could, you know, voice act! You never once see the characters. You only see the celebrities that they hired, which takes you out of the story in a super frustrating way. The animation also lacks polish. While $45 mil is still a lot of money, it definitely shows that this film needed more time, more money, and more creativity. A couple of the song sequences just put the characters in flat backgrounds, you can tell when some characters are sliding across the ground, and while Perfection fits the themes of the film, it also looks like they copy and pasted a lot of the doll models and houses. They try to go for that felt design seen in films like 2016’s Trolls, but it fails to capture Trolls’ wildly colorful world.
So, what do I actually like about the film? Very little. I hate saying that, but it’s true! I think out of all the actors in this film, the only ones that are trying are Kelly Clarkson, Nick Jonas, and Blake Shelton. I thought they put in the most decent performances. In terms of the animation, I like how accurate the dolls look. Sure, they aren’t truly ugly, but they were based on a toy line, and they translated well to animation. Uglyville looks pretty solid as well. It’s vibrant, and probably the most creative-looking location in the entire film. While I do despise how cynical and manipulative this film feels, it was at least presented as intended, which is better than Wonder Park trying to be deeper than it knew how to be.
I feel badly for UglyDolls. It never truly stood a chance when STX Entertainment decided to rush the product out to try and start a franchise. I’m not surprised it’s bombing, but I only feel sympathy for the animators for this film. It’s not easy to be working on tighter budgets and development times. I would say don’t go see this film, but seeing how it’s one of the newest films to bomb at the box office this year, no one is going to see it. Not even for a bad movie night, it’s just too boring for something like that. I hope Reel FX can get back on track with making some good films, but we will have to see how their next project turns out. Also, at the end of the day, it’s just another bad movie in a sea of bad movies. Once June comes around, and Toy Story 4 hits theaters, everyone, including me, will have forgotten about this film. It’s not worth hating on it for a long time, nor is it worth making awful YouTube videos that say all theatrical animation past 2009 sucks when it doesn’t. For now, I think it’s time head back over to Spain, and take a look at a film that was one of my favorite animated film experiences of last year and that’s going to get an official US release this year! Next time, we shall dive into Bunuel in the Labyrinth of the Turtles. Thanks for reading, I hope you all enjoyed the review, and I will see you all next time!
Rating: The Worst/Blacklist